This specific article is intended to help YouTubers navigate the process of finding music for their channel. YouTube has recently begun the process of demonetizing channels en-masse for a myriad of reasons and content creators are scrambling to find ways to stay under the radar, do everything right and not anger the YouTube gods. One key way of having your channel banished to the YouTube “pit of misery” (dilly, dilly…sorry, I couldn’t help it) is by having copywritten music on your channel.
This specific article is intended to help YouTubers navigate the process of finding music for their channel.
What is royalty free music?
Also, one more thing before we go on. I want to make sure we cover some of the terms that cause confusion when we talk about royalty free music. This is not a all inclusive list, but rather, some of the more common ones I’ve seen.
Terms often used interchangeably:
- stock music
- no copyright music
- no copyright songs
- copyright free music
- uncopyrighted music
- license free music
- stock audio
- free to use music
- background music tracks
- royalty free audio
- royalty free background music
- production music
Who Uses Stock Music?
This is an integral part of running a successful channel because your brand is what’s going to carry you through any algorithm changes, etc. As a brand owner, it’s probably not a huge challenge to create original video content, but creating original music (or an original sound if you want to use a variety of songs) to make your brand memorable, is another story.
I’m not sure if you can run a great marketing campaign if it sounds terrible. 2018 is the year of video marketing. The internet is becoming more and more noisy and the challenge is to grab your audience’s attention in the first few seconds. Considering social media is one of the most effective way to reach an audience, you need to be really creative to stop someone scrolling through their timeline and pay attention to your ad. An effective way of doing that is by reaching them with music that make them stop listen and (hopefully) continue watching. Apple does a great job of that in their ads. Check out an example here:
“Why use copyright free production music? There are a million ways I can get music for free, why not just do that?”
How do I incorporate non copyrighted songs in my YouTube videos?
Make sure you get a digital license. This is one of the most important pieces of evidence you can have when fighting a content ID strike. Even when you have gone through your video with a fine toothed comb and made sure you don’t have any illegal music in your videos, you can still get hit with a content ID warning! How, you might ask? Well, although, you did it the correct and legal way, there are many people who believe they can succeed from stealing content and using it in their video to “blow up”. Truth is: the music libraries aren’t immune to these people and, in some cases, they illegally download the music, make a video and monetize it. You come along with the exact same track (except you paid for the legal download) and get flagged. The good news is only one of you has proof and that’s where the license comes in.
Price! Let’s face it, the old saying is true: “you get what you pay for”. But just because you’re not a major production doesn’t mean the quality should suffer. Here, you’ll find many different license options that should fit almost any budget.
Customer service. Having the ability to contact someone (a real, breathing, human being) if something doesn’t go as planned is huge. What happens if the file is somehow destroyed during the transfer? What about if you made a mistake and downloaded the wrong track? Sometimes the only thing that can fix an unforeseen issue is human understanding, not auto-responders. Make sure the library you choose has a clear line of communication to the person who can fix your issue. In my case, my email and personal cell is on the site.
Ask: Can you (the library) help with custom options if I (the creator) can’t find the right tune to fit my project? Many libraries have a gazillion songs, but if you want something that is unique to you, sometimes it’s impossible or too cost prohibitive (many libraries start at $600 or more to do a custom song) to employ a custom solution. In some cases, the song is perfect, but not long enough or slightly too fast or slow. Can/will they customize the length, speed or instrumentation to fit your needs? All of these things factor into whether a library is working to help you as a creator or in it to make big bucks by nickel and diming you along the way. Anytime you make a purchase from me, my primary goal is your satisfaction. Let me know if you have an idea and we can get to work on it by clicking this contact form.
In this guide, I laid out some of the benefits of using non copyrighted music in your projects. I also gave a few examples of how to implement that music into your existing and future projects. Doing it this way makes it much easier to create more engaging, cost effective and totally legal content consistently. Many professional YouTubers already rely on royalty free music as a way to quickly enhance the quality of their projects.
If there are any points I missed or something you’d like to see me elaborate on in a future post, please comment below and I’ll get on it. Also, feel free to use the share function right below this if you know anyone who could benefit from this information.